Think. Share. .

Why We Like Shopify Plus More Than Magento
3
April 2017
Why We Like Shopify Plus More Than Magento

Shopify Plus is a fully hosted, Cloud-based, proprietary e-commerce platform, and the preferred choice for merchants who do not have a heavy technical background. Magento certainly has its strong points, but Shopify Plus is all around faster, easier to use, and provides a level of security that Magento simply doesn’t. When you consider the additional cost of […]

By admin
0
14 Ways to Boost E-Commerce Conversions
15
March 2017
14 Ways to Boost E-Commerce Conversions

Consumers are now shopping online more than ever. In 2015 alone, U.S. consumers spent a whopping $341.7 billion online, a 14.6% increase from 2014 and these numbers are expected to keep growing with time. Yet, despite how many consumers are swiping their credit cards online, many retailers fail to do everything they can to convert […]

By admin
0
Making More Conversions with a Responsive E-Commerce Website
17
January 2017
Making More Conversions with a Responsive E-Commerce Website

It’s always the same story: You spent a ton of money on a cool website design. It looks great. It grabs your attention. And it looks exactly the way you wanted because you and your designer spent countless (billed) hours working on making it picture perfect. Yet nobody is buying your stuff, and now you’re […]

By admin
0
Five Benefits of Influencer Marketing
9
January 2017
Five Benefits of Influencer Marketing

Influencer marketing is a new wave in digital commerce that is not likely to disappear. The benefits of influencer marketing come from the powers of social media, which have enabled “regular people” to find public influence through the channels of their choice. Whether it be YouTube, Instagram, Twitter, Facebook, or Snapchat, it’s a phenomenon where a person with zero […]

By admin
0
The Case for HTTPS on Your E-Commerce Website
1
December 2016
The Case for HTTPS on Your E-Commerce Website

Hyper Text Transfer Protocol Secure (HTTPS), as opposed to HTTP, means that the communications between your browser and the website are encrypted (secure).  Here are three important arguments for getting an SSL certificate before 2017: 1. It’s better for Google Chrome.  In January 2017, which is now only one month away (OMG), Chrome 56 (replacing […]

By admin
0
How Gamification Influences E-commerce
30
November 2016
How Gamification Influences E-commerce

The most attractive qualities of gaming have influenced the way media is delivered to the public. Broken down to the basics, gamification is all about encouraging interaction through a reward system, but in a non-gaming context. If the creator makes the interaction competitive and/or enjoyable, they get more participation, according to research. Gamification is used […]

By admin
0
Improve Your Local Search Rankings with Directory Listings
28
November 2016
Improve Your Local Search Rankings with Directory Listings

“Back in the day,” phonebooks were used to find businesses. Now, most people use their smartphones, thus creating the need for online business listings. It’s all about your company being found in an endless sea of digital commerce.   What are directory listings, and why do they matter?  When looking for a specific product or service, […]

By admin
0
How To Handle a Bad Review on Yelp or Google
28
November 2016
How To Handle a Bad Review on Yelp or Google

We know the struggle. You work hard to put out a good product and market it, and some meany-face internet troll tries to thwart your efforts by posting a 1 or 2 star review. Ouch. It hurts. But it happens to the best of us, and the way you respond can be your saving grace.   […]

By admin
0
Building Content for Startup Businesses
21
November 2016
Building Content for Startup Businesses

Branding and Targeting  Who are you? What are you selling? Why is your brand more awesome than others?  Customers should be able to find the answers to these three questions within a minute or two on your website. A startup business has unique advantages and disadvantages, so beginning with strong visual branding and a clear […]

By admin
0
Major Marketing Trends to Watch in 2017
8
November 2016
Major Marketing Trends to Watch in 2017

Smartphones are taking over.    People are spending more time with their mobile devices than ever. At this point you should assume customers are viewing your content from their smartphone, which means your website should be responsive. In fact, if it isn’t, you’re already late in the game! Mobile web traffic has officially taken over desktop, […]

By admin
0