Five E-Commerce Mobile App Must-Haves
Mobile commerce will account for 24.4% of overall e-commerce revenues by the end of 2017. (ABI Research)
Stripped to the basic elements of importance, e-commerce mobile app development is all about creating a simple and enjoyable user experience, without too many clicks or forms. Why? Because if you’ve ever struggled to fill out a registration form on a mobile app, then gave up and left your cart abandoned because you failed your 3rd Captcha attempt, you’ve already illustrated the point.
Immersive and unique experiences that are no fuss no muss are key. The following are some examples of how to create a great mobile experience:
Simplicity and Speed
Be ferocious with click elimination throughout your navigation. Declutter your app shopping experience to the least possible amount of swipes and clicks. Make sure that when somebody clicks a product, they can seamlessly add it to their cart and continue shopping without losing their space. Keep load times to the absolute minimum. These are the things that create a positive mobile shopping experience, and encourage mobile sales. Long gone are the days of baiting customers with pushy sales tactics and begging for their loyalty. Mobile users just want a good deal.
Social Media Login
Easy in, easy out. This should be your mantra to registration. Users don’t want to spend much time telling you about themselves. They want to look around a little, pick a product or two, and click one button to buy, and a second to confirm purchase. That’s it. If you make them jump through hoops, you’ll lose them. Social integration plugins are great for quick onboarding or checkout systems. Bonus points if you give them the option to save their info for future use, so they never have to do it again.
This is what gets users to download your app in the first place. These days most people read app reviews to gauge whether or not they want to squeeze yet another app on their phone. With enough great reviews, people can be convinced that your app is worth their time, and your products are worth their hard earned Benjamins.
In whatever way makes sense to your business, add some customization features. The more you allow people to make your app suitable to their tastes, the less you have to spend down the road on redesign.
Losing service when you’re on the go is annoying, which is why companies are starting to allow people to use their mobile app offline. Local storage and caching capabilities make this possible. This minimizes the odds of losing your customer in the middle of a transaction or search. If they can’t make a purchase because of bad service, they can at least add items to their cart and manage it later.