Branding and Targeting Who are you? What are you selling? Why is your brand more awesome than others? Customers should be able to find the answers to these three questions within a minute or two on your website. A startup business has unique advantages and disadvantages, so beginning with strong visual branding and a clear […]
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Smartphones are taking over. People are spending more time with their mobile devices than ever. At this point you should assume customers are viewing your content from their smartphone, which means your website should be responsive. In fact, if it isn’t, you’re already late in the game! Mobile web traffic has officially taken over desktop, […]
Besides technical prowess, there are a handful of less obvious signs to look for when investing in a web developer to partner with your company. Look for the following qualities for choosing a web developer, or a web development team, who will build you a great website, but also create a positive experience along the […]
Choosing a Marketing Firm is like dating in the modern world. From the first impression, learning their values and lifestyle (company culture), to basic chemistry, it’s a commitment to a partnership. And it’s a partnership that requires frequent and clear communication, as in any good relationship. Be picky, because a pretty façade doesn’t always […]
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