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How To Handle a Bad Review on Yelp or Google
28
November 2016
How To Handle a Bad Review on Yelp or Google

We know the struggle. You work hard to put out a good product and market it, and some meany-face internet troll tries to thwart your efforts by posting a 1 or 2 star review. Ouch. It hurts. But it happens to the best of us, and the way you respond can be your saving grace.   […]

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Building Content for Startup Businesses
21
November 2016
Building Content for Startup Businesses

Branding and Targeting  Who are you? What are you selling? Why is your brand more awesome than others?  Customers should be able to find the answers to these three questions within a minute or two on your website. A startup business has unique advantages and disadvantages, so beginning with strong visual branding and a clear […]

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Major Marketing Trends to Watch in 2017
8
November 2016
Major Marketing Trends to Watch in 2017

Smartphones are taking over.    People are spending more time with their mobile devices than ever. At this point you should assume customers are viewing your content from their smartphone, which means your website should be responsive. In fact, if it isn’t, you’re already late in the game! Mobile web traffic has officially taken over desktop, […]

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How iOS 10 Unsubscribe Function Affects E-Commerce Marketers
22
September 2016
How iOS 10 Unsubscribe Function Affects E-Commerce Marketers

“This message is from a mailing list”   Besides your subject line, this now the first thing that iOS 10 users will see when your business sends an email to a customer. So what does that mean for e-commerce?  Frankly, if a customer wants to unsubscribe or change their preferences on your email list, they’ll find a […]

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A Guide to Choosing a Web Developer
16
September 2016
A Guide to Choosing a Web Developer

Besides technical prowess, there are a handful of less obvious signs to look for when investing in a web developer to partner with your company. Look for the following qualities for choosing a web developer, or a web development team, who will build you a great website, but also create a positive experience along the […]

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Four Tips to Turn Abandoned Carts Into Conversions
15
September 2016
Four Tips to Turn Abandoned Carts Into Conversions

Don’t overlook product descriptions and reviews.  In an increasingly visual world, copy is often overlooked. But when users are making a purchase online, product descriptions and reviews have to make up for the fact that your customers have no physical contact with the product prior to purchase. Copy is not just meant to describe a […]

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The 7 Must-Haves of an E-Commerce Website
8
September 2016
The 7 Must-Haves of an E-Commerce Website

It’s always the same story: You spent a ton of money on a cool website design. It looks great. It grabs your attention. And it looks exactly the way you wanted because you and your designer spent countless (billed) hours working on making it picture perfect. Yet nobody is buying your stuff, and now you’re […]

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