“Back in the day,” phonebooks were used to find businesses. Now, most people use their smartphones, thus creating the need for online business listings. It’s all about your company being found in an endless sea of digital commerce. What are directory listings, and why do they matter? When looking for a specific product or service, […]
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Branding and Targeting Who are you? What are you selling? Why is your brand more awesome than others? Customers should be able to find the answers to these three questions within a minute or two on your website. A startup business has unique advantages and disadvantages, so beginning with strong visual branding and a clear […]
It’s always the same story: You spent a ton of money on a cool website design. It looks great. It grabs your attention. And it looks exactly the way you wanted because you and your designer spent countless (billed) hours working on making it picture perfect. Yet nobody is buying your stuff, and now you’re […]